Brown (1996)

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Brown, Stephen. (1996) Art or Science? Fifty Years of Marketing Debate. Journal of Marketing Management 12 (4), 243-267.

Title Art or Science? Fifty Years of Marketing Debate.
Resource Type journal article
Author(s) Stephen Brown
Year 1996
Journal Journal of Marketing Management
Volume 12
Number 4
Pages 243-267

Contributors

Patrick Fraser (100.0%)